OWN IT, a MaxOne Brand, and ŌURA Announce Partnership to Empower Athletes with Personalized Coaching Solution
MaxOne’s OWN IT Coaching App featuring personalized Oura Ring Data is now available throughout college athletics. GRAND RAPIDS, MI, November 15, 2022 – ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, announced a new partnership with MaxOne’s OWN IT Coaching System to empower athletes with personalized data-driven […]
MaxOne and WHOOP Announce Partnership to Empower Athletes with Personalized Coaching Solution
MaxOne’s OWN IT Coaching App featuring WHOOP Data is now available throughout college athletics (BOSTON) January 25, 2022 – WHOOP, the human performance company, and MaxOne announced a new partnership to empower athletes with personalized habit coaching for recovery, readiness, and sleep optimization. MaxOne’s OWN IT Coaching System will now integrate metrics from WHOOP wearable […]
University of Miami Football Partners with OWN IT and WHOOP to Empower Athletes
Prior to the 2021 season, the University of Miami Football Team lacked a method for measuring athlete strain and recovery that would improve their readiness to perform on the field. Despite all the data they tracked as a team, the staff couldn’t sort through it to figure out how and why it mattered, let alone […]
[Executive Cohort Case Study] From the Field to the Boardroom: Navigating Health and Success
Written By Ruben Herrera, March 2024 Graduate of Coya Executive Cohort LeBron James and Tom Brady, among others, stand as towering figures in the world of sports. They are renowned not only for their remarkable careers but also for their unwavering dedication to maintaining peak physical condition. They invest heavily in their health, understanding its […]
How to Manage Your Athletes’ Recovery with Wearables and HRV
Many teams and athletes have all kinds of ways to assess recovery, from strap-on heart rate monitors to assessing acute power through vertical jumps to more advanced testing prevalent in professional sports. However, none of these are particularly accessible to an individual training on their own or for trainers working with individuals in a private-sector setting, especially […]
The 8 Controllables: A Practical Approach to Holistic Athlete Development
In the sports performance world, hard work is glorified and celebrated more than almost anything else. Hard work is table stakes. It’s a prerequisite at the highest levels. For athletes who’ve been brought up in a culture that glorifies hard work and a “more is better” attitude, what they really need to reach their potential […]
