PROGRAMS AND COHORTS

A Proven Path to Better Health and Performance

The Coya Program is a human-centered coaching experience designed to help groups, teams, and individuals improve their health, performance, and longevity through sustainable behavior change. Combining personalized coaching, wearable technology, science-backed education, habit tracking, and community accountability, participants receive the guidance and support needed to make lasting improvements in every area of life.

A man checks his smartwatch while digital health data, including wellness progress, sleep, and heart rate, are displayed around him.
PROGRAMS & COHORTS
A man checks his smartwatch while digital health data, including wellness progress, sleep, and heart rate, are displayed around him.

A Proven Path to Better Health and Performance

The Coya Program is a human-centered coaching experience designed to help groups, teams, and individuals improve their health, performance, and longevity through sustainable behavior change. Combining personalized coaching, wearable technology, science-backed education, habit tracking, and community accountability, participants receive the guidance and support needed to make lasting improvements in every area of life.

FOCUSED PROGRAMS

Join a core program or connect with coya to customize your experience

Our flagship experience is a 12-week program, but every Coya journey is designed around your goals. Whether you’re joining as an individual, a team, or an organization, we offer flexible programs and personalized coaching to help you build lasting habits for health, recovery, and peak performance.

Corporate Teams

Take employee wellness to the next level. Coya helps teams develop habits for life that result in better sleep, more energy and peak performance.

Executives & Founders

Optimize your body’s KPIs to maximize your potential. Coya uses your data and personalized coaching to help you reach you perform your best.

Women's Health

Unlock the guidance and support you need to navigate perimenopause, menopause, and the years beyond with confidence and clarity.

Athletes & Teams

From college to elite athletes, the Coya Method empowers athletes to take charge of their individual progress at the gym and beyond.

High Performers

You demand a lot from yourself. Coya helps ambitious performers optimize their life through sustainable habits that fuel success in every area of life.

First Responders

Showing up on the front lines requires showing up for yourself. Coya helps first responders perform at their best on the job, at home, and beyond.

Individual Health

Whether you’re focused on longevity, wellness, performance, or creating healthier habits, Coya coaches will get you connected to a program that fits your lifestyle.

Customized Focus

Not every journey fits into a standard program. We create customized programs for groups and individuals, including accelerated cohorts, year-long coaching engagements, and tailored experiences designed around your goals and timeline. 

WHO IS COYA FOR?

Coya is designed to benefit anyone interested in improving their Health and Longevity

Coya is designed for groups and individuals who wants to improve their health, wellness, and performance—regardless of profession, fitness level, or background.

Programs have supported members across the United States and around the world, with coaching available virtually or in person depending on your location and organizational needs. Participants must only be 18 years or older to participate.

Coya Group Cohort

Group Progamming

The Coya group experience is more than a wellness program—it’s a life-changing journey of sustainable changes. Organizations, teams, and groups participate in private cohorts where individuals support one another as they build healthier habits, improve resilience, and unlock their full potential together. 

When people grow together, the impact is profound. Participants achieve improved health and renewed energy that carries into every aspect of their lives. Teams become more connected, resilient, and engaged, creating a culture where individuals don’t just perform better—they thrive.

The result is more than improved wellness metrics. It’s a stronger culture, healthier people, deeper connections, and a shared commitment to living and performing at a higher level for years to come.

Coya Cohort

Individual Enrollment

Your health journey is uniquely yours, and Coya is designed to meet you where you are. Whether you’re looking to improve your energy, optimize performance, navigate a life transition, or simply create healthier habits, our team will help match you with the program, coaches, and community that best aligns with your goals.

Invest in yourself and your longevity. Every small action builds momentum, helping you improve sleep, manage stress, increase resilience, and feel your best in both work and life.

The result is more than reaching a short-term goal. It’s a healthier lifestyle, renewed confidence, sustainable habits, and a foundation for long-term health, performance, and longevity.

BETTER PERFORMANCE SLEEP ENERGY MOOD HEALTH HRV LONGEVITY LIFE

Connect with Coya for a free consultation to learn more about how to get started!

PROGRAM DETAILS

Turning Your Health Data Into Clear Actions over 12 weeks

Most programs follow a proven 12-week framework centered around Coya’s 8 Controllables—nutrition, exercise, hydration, sleep, self-care, immune function, environment, and mindset. By combining wearable data, expert coaching, accountability, and education, participants build healthier habits that improve recovery, resilience, and overall well-being.

While the 12-week experience is our foundation, programs can also be customized to meet the unique goals and timelines of individuals, teams, and organizations. Below is the structure a typical 12-week Coya program follows.

 

Typical Program Structure

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Expert Coaching Team

Included in your program, Coya provides a concierge-level health and performance team dedicated to your success.

Rather than navigating your health journey alone, you’ll have access to a multidisciplinary team of experts who work together to help you focus on the changes that will have the greatest impact on your health, performance, and longevity.

Your multidisciplinary coaching team includes:

Included with Program

Every Coya program includes access to the tools, coaching, and insights needed to improve your health and performance.

Coya Mobile App

Coya Speaking Events

Inspire healthier, higher-performing teams with engaging presentations from Coya’s expert coaches and educators. Every speaking engagement is customized to your audience, delivering practical, science-backed strategies that participants can immediately put into action.

What's Included
What's Available

FAQ

Have questions? We’ve answered some of the most common questions about Coya, our programs, coaching approach, and what to expect along your journey.

Coya is for anyone who sleeps. Our co-founder and CEO, Jason Mejeur, can often be heard saying that on calls. While it might sound like a joke, it’s true. Here’s why:

As a culture, we’ve become conditioned to do more things, be more efficient, and add more of just about everything to our lives. The result is that many of us are running depleted. Whether that’s sleeping poorly, managing high levels of chronic stress, or feeling disconnected from our health. Over time, inadequate sleep and chronic stress will become major contributors to chronic disease and reduced quality of life.

So, simply put, Coya is designed for anyone who wants to become a better version of themselves—regardless of their profession, fitness level, age, or background.

We especially love working with teams and organizations because lasting change is often easier when people grow together. 

Eligibility

  • Participants must be 18 years or older.
  • Programs are delivered virtually and while a majority of our members are from the United States, though we’ve had people from across the globe find success in the program.
  • Coaching can be delivered virtually or in person depending on your location and organizational needs.

Program costs vary based on the level of support, coaching, and technology involved.

We offer:

  • Organizational programs for teams and companies
  • Individual coaching programs designed for everyone from executives to stay-at-home parents to those just starting their careers.
  • Premium concierge experiences
  • Female-specific programs for the unique challenges women face on the health journey 

The best way to determine what pricing is for you is to meet with a Coya Coach. During your consultation, we’ll help identify your goals and recommend the level of support that’s right for you.

Our flagship program is 12 weeks, but we regularly customize programming based on the needs of the individual or organization.

Some of our program lengths include:

  • 8-week accelerated programs
  • 12-week flagship programs
  • Year-long coaching engagements

That said, our goal isn’t simply to have you complete a program—it’s to help you build a new way of living. Health, recovery, and performance are lifelong pursuits that go beyond whatever program you choose.

In all cases, after your initial program you’ll be able to continue receiving coaching and our unique offering through one of our membership options and remain part of the Coya community.

Every Coya program includes access to the tools, coaching, and insights needed to improve your health and performance.

Included Benefits
  • Access to the Coya mobile app
  • PULSE™, our AI-powered coaching companion
  • Hundreds of educational videos, resources, and guides
  • Personalized health and performance insights
  • Weekly progress reports
  • Monthly performance reports
  • Monthly Pulsecast podcast content (a personalized podcast built for you!)
  • Invitations to Coya’s monthly member-only events where coaches speak on their unique areas of expertise and answer questions from members
Expert Coaching Team

Members gain access to a multidisciplinary coaching team that includes:

  • Registered Dietitian
  • Fitness Specialist
  • Sleep Specialist
  • Mental Performance Coach

Together, these experts help you prioritize the changes that will have the greatest impact on your health and performance.

Start by chatting with a Coya coach.

In a world that’s rapidly moving toward automation and AI, one of Coya’s core values is Human First.

Before joining, every prospective member or organization meets with a Coya Coach to discuss goals, answer any questions, and determine whether Coya is the right fit.

We believe the best coaching relationship starts with a real conversation. 

All one-on-one coaching sessions are conducted via Zoom. You’ll schedule a time that works for you, because we know life is busy enough.

During each session, your coach will:

  • Review your wearable data and biometrics
  • Walk through your data trends
  • Help you identify key opportunities for improvement
  • Prioritize the next actions that will have the biggest impact

The goal is to simplify the data and create a clear plan you can confidently execute. 

To participate in a Coya program, you’ll need:

  • A computer, tablet, or mobile device with Zoom access
  • A compatible wearable device

We currently integrate with the best-in-class wearable technology providers:

  • WHOOP
  • Oura Ring
  • Garmin

These devices provide the data that allows our coaches to personalize recommendations and measure progress over time.

One of the unique aspects of Coya is that we use wearable technology to objectively measure improvement.

Our members have achieved results such as:

  • More than 90 additional minutes of sleep per night
  • More than 30% improvement in sleep quality
  • Over 100% improvement in Heart Rate Variability (HRV)

But the most meaningful results go beyond the numbers.

Members report:

  • More energy throughout the day
  • Better focus and cognitive performance
  • Improved emotional regulation
  • Greater resilience to stress
  • Feeling more in control of their health

At Coya, members are members for life.

After your initial program, you’ll have the opportunity to continue working with your coaching team through a variety of membership options.

Life changes, and your support can change with it.

You may choose to:

  • Increase coaching during demanding seasons
  • Scale back during periods of stability
  • Stay connected through ongoing community and educational resources and events

No matter what season you’re in, you’ll always have a trusted team in your corner.

All three of our preferred wearable partners provide excellent health and recovery data. The right choice depends on your lifestyle and goals.

WHOOP

Key features:

  • No screen
  • Low-profile wrist strap
  • Automatic activity detection
  • 2 week battery life (put it on and forget it)

WHOOP is a wrist-worn device designed around recovery, strain, and performance optimization.

Garmin

Key features:

  • A watch that also tracks your data
  • Advanced GPS
  • Activity tracking and endurance training analytics
  • Extensive battery life (up to 4 weeks for some models)

Garmin provides robust workout tracking and performance metrics while also delivering strong recovery and sleep insights.

Oura Ring

Key features:

  • Lowest profile option
  • Automatic activity detection
  • 1 week of battery life
  • Perfect for anyone who doesn’t normally wear a device

Oura is worn on the finger and blends advanced sleep tracking with a premium lifestyle experience.

What matters most?

The most important data we review at Coya comes from your sleep and recovery metrics.

All three platforms are highly accurate when measuring sleep and recovery—approaching the quality of a professional sleep study.

For workout tracking, wrist and finger wearables are generally more accurate during endurance activities (running, cycling, etc.) than during interval training, strength training, or high-intensity workouts

The Coya app transforms your health data into a meaningful story.

The app serves as your central hub for:

  • Coya’s unique Wellness Ticker metric
  • Coach and program communication
  • Additional personalized insights
  • Habit tracking (plus educational content on those habits)
  • AI-powered coaching assistance through PULSE™
  • Educational content and videos
  • Progress tracking
  • Program resources and recommendations

Rather than simply displaying data, the app helps you understand what your data means and what actions to take next.

Depending on your program, Coya may offer advanced testing options that provide a deeper understanding of your health.

DUTCH Hormone Panel

This comprehensive at-home assessment evaluates:

  • 35 hormones and hormone metabolites
  • Stress response patterns
  • Hormonal balance and function

You’ll also meet with an expert who will help interpret results and develop a personalized strategy, including lifestyle recommendations and hormone optimization guidance when appropriate.

NutriEval Micronutrient Assessment

This advanced assessment evaluates:

  • 125+ biomarkers
  • Six categories of cellular nutrient function
  • Nutrient deficiencies and imbalances
  • Metabolic and biochemical health indicators

Following testing, you’ll meet with a nutrition expert to develop a customized nutrition and supplementation plan.

When combined with wearable data and coaching insights, these assessments provide a highly personalized picture of how your body is functioning beneath the surface.

TESTIMONIALS

What People Are Saying

Who We Work With

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