“I would liken myself to an unconscious competent before this program. I was directionally correct — I had good habits — but I didn’t have anywhere near the level of conscious understanding I have now.”

That is the takeaway from Coya member Anthony Incerto, a financial advisor with 38 years in the business. Like many high-level producers, he came to the Coya executive cohort looking for an edge to increase his performance and energy. But his initial reaction to the time commitment? “I don’t have time for this.”

Pre-Cohort Reality: Before Coya, his approach to health relied entirely on sheer discipline. He followed a strict routine — often waking up at 5:30 AM to hit the gym regardless of how much he slept or how his body felt. He assumed he was doing the right things, but he was operating without context. As he puts it: “Why would I waste my time and go to the gym if I’m not going to get results?”

The Shift to Conscious Decisions: The executive cohort revealed the blind spots in his routine. By pairing his wearable data with individual coaching, he learned to pay attention to the metrics that actually drive long-term performance (like sleep architecture, HRV, and recovery). He stopped blindly following a routine and started making intentional daily choices based on what his biology actually needed.

His Results: By moving from guesswork to data-backed mastery, he achieved tangible shifts in his daily life:

• Prioritized Recovery: He learned to skip the 5:30 AM workout in favor of 7.5 hours of sleep when his recovery demanded it, watching his HRV soar as a result.
• Body Composition at 62: After years of struggling to build muscle, his new, targeted approach to nutrition and training helped him finally get stronger and change the way his clothes fit.
• The Ripple Effect: His results were so undeniable that his wife, who initially rolled her eyes at his new routine, has now taken an interest in her own health data and habits.
• The Data to Prove it: +31 minutes of sleep per night and a 9.5% HRV increase.

Post-Cohort Takeaway: His journey proves that operating at a deficit isn’t a badge of honor, but a barrier to actual progress. He didn’t let the excuse of being “too busy” win, and in return, he gained a completely new level of energy and focus. You don’t have to be perfect (he still enjoys a weekend martini) — you just have to be conscious about it.

“I thought I was doing pretty well before, but I didn’t know what I didn’t know. For me, this program changed my life. I am a different person. I make different decisions,” he says. “After going through the program, I feel so much more conscious of what I do. Before I was probably at 40 or 50%. I’m at 90% now.”